About this Event
Gü x Bridget Jones: Mad About the Boy Launches Complimentary Billboard
From 11th-15th February, Gü will unveil the UK’s first complimenting billboard, just steps away from Bridget’s iconic Borough Market flat.
The interactive activation will serve up positivity and charm , alongside visitors being able to enjoy full sized products from Gü’s range of best-sellers.
Bringing to life the charming spirit of Mark Darcy, visitors approaching the mirrored billboard, will be greeted with tailor-made, heartfelt compliments. Inspired by beloved characters from the franchise, including the renowned Daniel Cleaver (Hugh Grant) and new love interests Roxster (Leo Woodall) and Mr Wallaker (Chiwetel Ejiofor).
To sweeten the installation even more, visitors can enjoy full sized samples of Gü’s irresistible Zillionaire Cheesecake - a decadent treat made with treacle cheesecake, buttery salted caramel draped over a rich cacao biscuit base. Samples will be available daily between 11am-2pm and 4pm-7pm*.
*samples will be available on a first come, first serve b