Britain's What's On Event Guide
The House of Peroni Nastro Azzurro 0.0% presents La Bella Formula
Peroni Nastro Azzurro 0.0%, the alcohol-free super-premium Italian beer brand will host La Bella Formula – an exclusive invite-only two-day event at the Vinyl Factory in London’s Soho to mark this year’s race at Silverstone (7 July).
La Bella Formula will offer fans a unique experience of racing, as seen through the driver’s eyes, brought to life via a series of abstract audio and visual experiences, in an immersive event that encapsulates what it feels like to drive for Ferrari.
The event will take guests on a multi-sensory journey of the UK’s most iconic race, opening with The Hangar Straight - a ten-meter-long tunnel with full audio-visual stimuli, showcasing how the drivers experience this world-renowned part of the Silverstone track, through a beautiful abstract lens.
The event space will also feature an immersive infinity room known as The Wet Lap which will simulate how drivers see the spectrum of colours, lights and shadows when driving through rain and show how the rain affects the view of the differing surfaces during a full wet lap of the iconic Silverstone circuit.
Alongside this, fans will have the opportunity to see a Scuderia Ferrari HP replica racing car up close, experience innovative driving simulators, and get competitive with a fun racing game provided by Piing on the big screen.
A bespoke Peroni Nastro Azzurro 0.0% bar will serve a range of drinks a range of drinks, including Peroni Nastro Azzurro 0.0% to suit every taste at the two-day experience, providing the finest motoring experience in true Italian style.
La Bella Formula will offer fans a unique experience of racing, as seen through the driver’s eyes, brought to life via a series of abstract audio and visual experiences, in an immersive event that encapsulates what it feels like to drive for Ferrari.
The event will take guests on a multi-sensory journey of the UK’s most iconic race, opening with The Hangar Straight - a ten-meter-long tunnel with full audio-visual stimuli, showcasing how the drivers experience this world-renowned part of the Silverstone track, through a beautiful abstract lens.
The event space will also feature an immersive infinity room known as The Wet Lap which will simulate how drivers see the spectrum of colours, lights and shadows when driving through rain and show how the rain affects the view of the differing surfaces during a full wet lap of the iconic Silverstone circuit.
Alongside this, fans will have the opportunity to see a Scuderia Ferrari HP replica racing car up close, experience innovative driving simulators, and get competitive with a fun racing game provided by Piing on the big screen.
A bespoke Peroni Nastro Azzurro 0.0% bar will serve a range of drinks a range of drinks, including Peroni Nastro Azzurro 0.0% to suit every taste at the two-day experience, providing the finest motoring experience in true Italian style.
Saturday 6th – Sunday 7th July
11AM – 19PM
Register for tickets: link.dice.fm/aAGujLSNoKb
11AM – 19PM
Register for tickets: link.dice.fm/aAGujLSNoKb
The Vinyl Factory, 18 Marshall St, London W1F 7BE
Today and Tomorrow