Britain's What's On Event Guide
EE Studio first birthday celebrations
EE’s flagship Studio store in Westfield London, White City, is celebrating its first birthday by opening its cutting-edge Gaming Zone as a free bookable space for parents to host birthday parties, with priority access given to local West London community groups.
It follows new research from EE that finds two in five (41%) parents struggle to afford their children’s birthday. The average party now costs £246 per child, with younger parents aged 18 to 34, typically spending £308. Over a million children in the UK don’t get to celebrate their birthday with a party, and cost is a big factor. That’s despite more than half of parents (52%) saying that celebrating with friends is the most important thing to their child on their birthday, ahead of cake (48%), presents (47%) and doing something with their family (43%).
To further celebrate the anniversary of the brand refresh and flagship store, the EE Studio is today holding a day of in-store celebrations and activities. Visitors will have a chance to win hundreds of gaming prizes throughout the day, including a Nintendo Switch OLED bundle for whoever can log the best lap on the hit driving game Forza 5.
The flagship EE Studio in West London is the UK’s largest telco retail space, designed to deliver the best connectivity and technology solutions for customers and serve as a hub for the local community to work, learn and play. It was created as part of EE’s retail strategy to champion innovation and community through new Experience stores, bringing technology to life for customers up and down the country.
The EE Studio Gaming Zone can be booked by emailing events.studio@eestore.com, with priority access given to West London community groups.
It follows new research from EE that finds two in five (41%) parents struggle to afford their children’s birthday. The average party now costs £246 per child, with younger parents aged 18 to 34, typically spending £308. Over a million children in the UK don’t get to celebrate their birthday with a party, and cost is a big factor. That’s despite more than half of parents (52%) saying that celebrating with friends is the most important thing to their child on their birthday, ahead of cake (48%), presents (47%) and doing something with their family (43%).
To further celebrate the anniversary of the brand refresh and flagship store, the EE Studio is today holding a day of in-store celebrations and activities. Visitors will have a chance to win hundreds of gaming prizes throughout the day, including a Nintendo Switch OLED bundle for whoever can log the best lap on the hit driving game Forza 5.
The flagship EE Studio in West London is the UK’s largest telco retail space, designed to deliver the best connectivity and technology solutions for customers and serve as a hub for the local community to work, learn and play. It was created as part of EE’s retail strategy to champion innovation and community through new Experience stores, bringing technology to life for customers up and down the country.
The EE Studio Gaming Zone can be booked by emailing events.studio@eestore.com, with priority access given to West London community groups.
EE Studio in London Westfield, White City, opens 10am to 9pm. The Gaming Zone is suitable for children of all ages supervised by an adult, but certain games and equipment can only be played by kids aged 13 and up.
EE Studio, U2073 Westfield London ,
Ariel Way W12 7GF
Today